Our Services
Luxury Sales Representation
Driving direct bookings for your hotel from North America, Mexico, France and The UK luxury travel trade markets, via our sister company Independently Yours.
The Independently Yours Collection provides bespoke luxury sales support. We deliver representation services connecting independent hotels with leading travel advisors, wholesalers and consortias with tailored marketing and management programmes.
Luxury Training
Hands-on bespoke training programmes across all areas of your hotel operation.
Bespoke – unique training for unique independent properties delivered by an ex-Forbes Travel Guide mystery guest inspector Matthew Lavender (from Enlites Training), who has trained over 80 hotel inspectors and 20 Executive trainers.
Hotel Content & Photoshoots
Designing, producing and delivering creative social, hotel and brand content for your hotel.
We plan, design and deliver brand and lifestyle photography and videography for luxury hotels. We take your brief, then supply you with a detailed shot list, inspiration boards, talent source, undertake the production and provide the creative concept and direction. We then manage the editing and provide you with the assets for global use.
Revenue Management
Providing hotel level revenue management and distribution services for your hotel.
A 360 degree review of your revenue management set up, delivery and culture. Focus on business practices, competitor analysis, pricing strategy, sales capture and conversion, online distribution presence, channel optimisation, market share performance, forecasting process and detailed reporting. Delivering your rate and distribution strategy, rate management and implementation across all channels.
Digital Marketing
.A range of best in class digital marketing solutions and training programmes to help the independent luxury hotelier.
Website Technical Audit , upgrade to GA 4, Hotel Social (training academy for on property marketing team), Digital Benchmarking, Digital Brand / Positioning Workshop, Digital Marketing (SEO, paid search, local search, etc.) and New Website design and build.
PR & Communications
Providing individually tailored tactical and retained PR and Communication representation for the UK and US markets.
A unique way for individual hotels to ‘buy PR services’ on an ad-hoc or non-retained basis for the UK and US markets, which helps keep costs down for hotels and allows for them to be more tactical around their business needs.
Brand Strategy
Helping you position and build a strong brand platform and clear value proposition for your hotel.
Market positioning workshop, brand strategy and implementation, Identity development, Collateral Design, Tone of Voice and copywriting, visual style identities, guidelines and brand books and on Property branding solutions.
Performance Health Check
A full in-depth audit of your hotel sales & marketing effectiveness.
We analyse every revenue stream, and review all your sales & marketing activity to help you optimize performance and deliver healthy revenue and profit growth.
Our commercial audit includes analysis of your sales strategy, commercial plans, conversion effectiveness, pricing analysis, booking channels and distribution effectiveness, market positioning and creative concept development.
Pre-Opening Services
A full range of support services to help your in-house team launch your new hotel.
Project feasibility and viability studies, acquisition and asset management support, business plans and financial modelling, platform creation and business set-up, creative concept development, brand strategy and commercial launch plans.
We can also help with the recruitment needs of your new hotel. We are able to assist with finding senior leadership and commercial people via our global hospitality recruitment and talent finding partner.
